Many people think advertising on a nationwide level can only be done by businesses with deep pockets. This is completely false. Online advertising gives every business an affordable opportunity to advertise almost anywhere in the world. The problem many companies face is overpaying for the wrong exposure. Every strategy a company believes will benefit them needs to be tested thoroughly before diving in head first. Unlike print, television and radio, online advertising can be tracked and adjusted on a seemly "live" basis. This gives us the ability to adjust your advertising budget toward what is working to maximize your ROI. Through all this testing every part of the advertising strategy will be working harmoniously, your investment in the advertising will be minimal, and your goals will be exceeded.

Another misconception is that small businesses should only stick to "local advertising". The new local advertising fad has brainwashed many people into believing they only need to advertise within the areas they service using the targeting tools many advertising providers have. Unfortunately these tools are not completely accurate and a lot of "pre-qualified" traffic is missed. Search and advertising providers are in a constant struggle with ISPs (your Internet Service Provider) on customer tracking. These providers want to track you down, yet the ISPs are purposely attempting to hide you because they see this type of tracking as an invasion to your privacy. Another thing to think about is people outside of your service area looking for products or services within your area. For example, a soldier in Iraq buying flowers for his wife in California; A businessman from Chicago looking to book a limo after his flight to Los Angeles; The father in Idaho trying to find a plumber for his daughter in college living in Massachusetts. There can also be a conversion and price difference between the local and nationwide advertising that should be examined.

Without knowledge of the many ways to advertise online, many businesses try to replicate a strategy they read about, saw on T.V and/or something a friend or colleague told them about. There are also the inexperienced advertising agencies that cold call and attempt to make hard sales. Many people give into this type of pressure without doing any research on what they are purchasing. After having bad experiences from improper advertising many companies make assumptions that online advertising can not work for them. We believe every company can succeed online, yet the proper strategy needs to be implemented over time. We work hard to perform the proper research before putting together an advertising plan. We then work with you to ensure the strategy is succeeding and we adjust to ensure success.